Pablo Ferro. Pablo who? You are forgiven. But you really enjoyed Bullitt, Doctor Strangelove, L.A. Confidential or The Thomas Crown Affair from the first second on, right? And the trailers for Clockwork Orange or Zardoz are somewhere stored in your memory? Because that´s what this artists work does. It sticks. Too good to forget to visual stunning to not remember. Cannot be unseen. The New Yorker of Cuban descent was Kubrick´s man before that name rang a bell with anybody. The self-taught designer and animator started freelancing as an animator in themid-fifties until his unconventional ideas got him involved in the craft of the titel design for feature films. From there on he started to leave his mark on the industry like maybe only Saul Bass managed to do. His work ranges from hand-drawn to animated illustrations, logos, designs or letterings. To his groundbreaking treatment of video-editing techniques like split-screen storytelling or the nervous cut of the Clockwork Orange trailer that made MTV already happen in the early seventies. 70 international design awards later Pablo Ferro´s work can be found at the beginning inside or at the end of 12 Academy Award winning films.
Bullitt. Steve McQueen. Muscle cars. Cool Jazz. And the titel design by Pablo Ferro. Legendary.
L.A. Confidential. One of the best movies about helL. A.
Mad and hyper. Trailer for Kubrick´s Clockwork Orange.
And of course – ZARDOZ! 🙂